How Memo Runs a High-Accuracy Outbound Engine With Wiza

Memo, a platform bringing real performance data to PR and Communications teams, was facing a critical issue: accuracy in sales outreach. As Dan Fahy, VP of Sales, explained, their team targets a very specific buyer and a narrow total addressable market (TAM). Any inaccuracies in data created major inefficiencies in reaching the right people.

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“We have a very specific buyer and a very specific TAM. Accuracy was our biggest issue before.”

— Dan Fahy, VP Sales at Memo

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Although the challenge wasn’t organization-wide, it directly affected the sales team, where precision and time efficiency are vital. Finding a solution that could deliver accurate, verified contact data became essential.

Dan first heard about Wiza through GTMfund, a trusted source in the go-to-market ecosystem. Their endorsement of Wiza's accuracy and a compelling value proposition—unlimited credits to verify data—made the product stand out.

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"The unlimited plans really caught my interest. Since implementation, it's been very easy to use, and most importantly, accurate."

— Dan Fahy, VP Sales at Memo

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Once adopted, Wiza addressed Memo’s biggest bottleneck: data inaccuracy. It provided their sales team with reliable, real-time contact verification, enabling more confident and efficient outreach.

The impact was clear and measurable. Wiza helped eliminate the key challenge facing Memo’s sales team.

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"It’s meeting our needs really well right now."

— Dan Fahy, VP Sales at Memo

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He noted that Wiza’s scalability aligns with Memo’s growth plans, and there are even potential additional use cases being explored internally.

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“Wiza allowed us to finally build the highly efficient, agile outbound machine we had always envisioned. It’s everything a sales team needs to open doors, drive relationships, and grow revenue.”

— Dan Fahy, VP Sales at Memo

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